The due date for the invoice is totally up to you, however, most invoicing systems are set up on a 30 day, 45 day or 60 day timeframe. You can also make the invoice "Due upon receipt," where the recipient is required to pay the invoice promptly.
Terms (or Payment Terms): Invoice terms depend on common practices of your industry, your relationship with the customer, and your cash flow needs. For example, “Net 30” means that the invoice is due 30 days after the Invoice Date. Be mindful some businesses may pay later than the stated due date, so you may want to include a buffer to keep your business free from a cash flow gap.