Product or service details: Specify Description, Quantity, Rate, Amount and Subtotal. The more details you include on the invoice, the better. This way, your client will know exactly what they are paying for upon receiving the invoice. Make sure that your client can understand every item, so that as soon as they receive the invoice, they can pay you instead of asking questions and delaying the process.
Discount: If you are offering a discount to your valued customer, include the number here. They will appreciate it and remember good things about doing business with you.